Attorney’s Practice Grows by Niching Down

Most attorneys who want to grow their practice mine widely for prospects with time-intensive exploratory lunch dates and networking events. But attorney Bill Quick, partner at Polsinelli PC, Kansas City, did just the opposite to grow his practice. Instead of reaching out, he homed in on a precise niche.

Quick has worked as Chief Legal Counsel for portfolio companies and family offices. Two years ago, he founded and co-leads Polsinelli’s practice group around the new Corporate Transparency Act (CTA).

“I actually started the CTA focus to follow my curiosity,” Quick explains, “I soon saw how expertise in this area would distinguish my practice brand. It also illustrates the proactive approach I bring to my clients.”

Quick’s niche-down approach to practice development generated significant national visibility, establishing him as one of the nation’s go-to resources on the CTA. His tactics and results included:

• Writing “The Corporate Transparency Act Desk Book,” a guide for business owners, management, beneficial owners and their professional advisors about compliance and filing complexities, available as a free pdf from KU Scholarworks;
• Creating and teaching a first-of-its-kind law school course on Corporate Transparency at the Polsinelli Transaction Law Center at the University of Kansas Law School;
• Receiving a 2025 JD Supra Reader’s Choice Award, which honors top authors and law firms for thought leadership in key legal topics;
• Presenting in-person and virtually to trade and industry groups, chambers of commerce, professional associations, client groups, conferences and other public and private forums;
• Media placements in news, industry and professional periodicals and journals;
• Citation in third parties’ amicus briefs to the U.S. Supreme Court and several U.S. Circuit Courts; and
• Engagement on LinkedIn and other social media outlets.

“What I’ve learned is that I’m good at trend-spotting, and I like the process of building a practice specialty,” Quick reports.

Building on his success with the CTA, Quick now is preparing for an additional practice focus on Venture Studios. With better outcomes than incubators and accelerators, the Venture Studios’ business model has captured attention particularly among successful entrepreneurs with family offices that seek more stable and higher investment returns than in legacy approaches to startup ventures.

Quick encourages other attorneys to niche down.

“I get it, it’s counterintuitive to focus smaller when you want to grow bigger,” Quick says, encouraging others to find their own unique niche. “But I’ve found that the more I focus, the more I can accomplish for my clients’ benefit and practice growth.”

About Bill Quick
Bill brings nearly 30 years of experience to his corporate counsel practice focused on managing the corporate portfolios of business enterprises that have an array of corporate, finance, transactional and related legal needs, including corporate governance, mergers and acquisitions, asset and equity purchases and sales, Corporate Transparency Act compliance, strategic alliances and joint ventures, and operational exigencies. Read more about Bill’s experience, publications, accomplishments, and community engagement.